Staff Reports
The Ron DeSantis presidential campaign has made waves in the 2024 presidential election by using AI-generated content to attack former President Donald Trump’s decision not to fire Dr. Anthony Fauci, a polarizing figure during the COVID pandemic. The ad features clips of Trump’s famous catchphrase, “You’re fired,” contrasted with his praise of Fauci. However, what’s raising eyebrows is the use of AI-generated images in the ad depicting Trump hugging and kissing Fauci. The inclusion of deepfakes alongside real images raises questions of ethics and transparency. While Twitter’s Community Notes feature added some context to the ad, the voluntary band of context providers cannot replace proper disclosure in political advertising. The use of AI-generated political images may lead to new legislation requiring notice of this kind of fakery, and potential defamation lawsuits may arise. Welcome to the future of political advertising.
Donald Trump became a household name by FIRING countless people *on television*
But when it came to Fauci… pic.twitter.com/7Lxwf75NQm
— DeSantis War Room 🐊 (@DeSantisWarRoom) June 5, 2023
Source: Red State
