Staff Reports
Bud Light has been facing a major marketing disaster after teaming up with TikTok influencer Dylan Mulvaney, a decision that will be remembered as one of the stupidest in marketing history. The brand has seen plunging sales, predicted market-share loss, and has fallen from being the top-selling beer in America to a meager 15th place. It’s safe to say that Bud Light couldn’t have made a worse decision even if they had tried. However, there may be a glimmer of hope for the brand, thanks to Anheuser-Busch heir Bill Busch.
During a recent interview with Tomi Lahren on OutKick, Bill Busch offered to buy back the company that bears his family name if Anheuser-Busch InBev is willing to sell it. And let’s be honest, it wouldn’t be a bad idea for them to cut their losses and get rid of this self-inflicted disaster. Busch’s offer shows that he not only has the passion and determination to turn the brand around, but he also understands the importance of customer loyalty.
Busch explained that the Busch family always knew who their drinkers were and were actively involved in the bar, restaurant, and liquor store industry. They took the time to talk to their customers every day, ensuring that they understood their market. In contrast, Anheuser-Busch InBev made the mistake of relying on “woke students” from “woke colleges” to handle their advertising. This decision clearly backfired, as they failed to connect with their core customer.
I must say, Busch’s plan to bring Bud Light back to its former glory is quite intriguing. He has the knowledge, experience, and genuine care for the American people that made the brand great in the first place. It’s quite shocking that a couple of “know-nothing wokesters” were given the authority to make such a ridiculous marketing decision.
Speaking of marketing disasters, it seems like Target Corporation is also facing the consequences of their own woke campaign. Their sales have been plummeting, with the company reporting a 5.4 percent decline in quarterly sales. This decline can be directly attributed to their disastrous Pride Month collection for kids. However, instead of taking full responsibility, Target CEO Brian Cornell blamed increased theft for their sales decline.
Well, Mr. Cornell, it’s time to face the facts. The rise in theft incidents involving violence or threats of violence can be attributed to the “soft on crime” policies advocated for by woke individuals like yourself. These policies have decimated retail outlets in Democrat-run cities, and you have no one to blame but your woke comrades.
In conclusion, it’s clear that both Bud Light and Target have fallen victim to the woke agenda. However, there is hope for Bud Light if they are willing to sell the brand back to its rightful owners, the Busch family. As for Target, it’s time for them to take responsibility for their failed marketing campaigns instead of making excuses. The American people are tired of woke culture infiltrating every aspect of their lives, including their favorite beer and their shopping experience.
