Staff Reports
President Biden is gaining attention as he gears up for the 2024 election, but he’s been avoiding conversations with major newspapers and news outlets. The White House has been under pressure to increase the president’s interaction with the press, but those requests have been politely declined. The New York Times expressed concern, stating that Biden’s avoidance of traditional interviews sets a “dangerous precedent” for future presidents to avoid scrutiny. However, Biden has been increasing his interviews with friendly media personalities, appearing on late-night shows, podcasts, and an interview with ABC’s Drew Barrymore.
The Biden campaign insists that the president’s media appearances are tailored to specific demographics where they already consume news. They claim that speaking to people trusted by the public, who have little to do with politics, will remind voters about the kind of man President Biden is, compared with his predecessor. In addition to interviews, the campaign has purchased millions in ads targeting minority voters in battleground states and continues to expand its “trusted messenger” network on social media.
Biden ticks off NY Times as he shifts to ‘no-brainer’ media strategy #NewsBreak
Just imagine if Biden was critiqued by the media like Trump,he’d have a nervous breakdown.Biden is incapable of doing the job & the media continues to embarrass themselves! https://t.co/mZpW5rhHn2— Mike (@Mike05079897) May 1, 2024
The campaign officials explain that they have to reach people in different spaces due to the fragmented media environment. They emphasize the importance of hitting all these spaces to ensure that their message resonates with different demographics and age groups. The Biden campaign’s efforts are aiming to secure the support of the people who voted for them in the last election and encourage them to show up at the polls again.
