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Intuit announced this week that it has signed a multi-year agreement worth more than $100 million to bring its financial apps—TurboTax, Credit Karma, QuickBooks and Mailchimp—into the ChatGPT environment, effectively marrying your tax and banking data to a private AI company. This deal is being pitched as a convenience play to let users ask ChatGPT to estimate refunds, review credit options and help manage business finances, but the headline fact is simple: Big Tech and Big Finance are getting even closer.
The companies say users must opt in before Intuit’s apps can access personal financial data inside ChatGPT, but “opt-in” is not the same as true privacy or choice when a giant corporation designs the default experience. Intuit claims it will control what data is shared and will use its domain expertise to validate answers, yet turning over detailed tax and credit records to a third-party AI raises obvious security and surveillance questions that should make every American pause.
This deal hands Intuit a powerful new distribution channel to surface paid products and upsells inside ChatGPT to millions of customers, deepening its reach across an estimated 100 million users and locking consumers into one ecosystem. When a single company can combine tax filing, credit offers, small-business accounting and marketing tools in one conversational interface, competition takes a back seat and the average taxpayer loses leverage.
There are also real, non-ideological risks here: the technology can and does make mistakes, and AI “hallucinations” can lead to incorrect tax guidance or bad financial recommendations that cost hardworking Americans money. Intuit says it will use validation and its own datasets to reduce errors, but when legal liability, audits and penalties are on the line, vague promises from tech giants are not enough — customers deserve clear answers about who pays if the AI gets it wrong.
Investors noticed immediately: Intuit’s stock ticked higher on the news, a reminder that Wall Street rewards consolidation and new monetization channels even when consumer risks multiply. Wall Street’s applause for an agreement that ties personal finance to an opaque AI engine shouldn’t be mistaken for a green light for Americans to accept diminished control over their own money.
This partnership is the latest example of the same playbook from Silicon Valley — pair vast troves of personal data with flashy AI features, monetize the convenience, and promise safety later. Conservatives should not reflexively reject innovation, but we must call out arrangements that prioritize corporate growth and data capture over individual liberty, parental control, and secure stewardship of financial records.
If Americans and their elected representatives are serious about protecting privacy and markets, this deal should trigger immediate scrutiny: mandatory transparency about what data is accessed, ironclad liability rules for mistakes, and meaningful opt-out mechanisms that are easy for ordinary citizens to use. Patriots who love free enterprise should demand that our markets remain competitive and that technology serves people, not the other way around.
