Staff Reports
Bud Light might be facing the consequences of their actions after their latest ad sparked fury on Twitter. The controversial beer brand is desperate for its people to forget their previous terrible performance and it is being reported that they have recorded a huge sales drop on Memorial Day weekend compared to last year. The former favorite beer brand is currently experiencing backlash as a reaction against their prior highly publicized campaign.
JUST IN: Bud Light gets CANCELLED AGAIN after posting a ridiculous video that tries to kiss up to their old customer base.
GO WOKE, GO BROKE! https://t.co/X2PSgFccZp
— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) June 26, 2023
Social media users were far from impressed by their latest Twitter ad and made their outrage clear with mocking memes and scathing comments. One Twitter user openly rebuked the beer brand and said, “I wouldn’t drink your PissWater if it was free. Has nothing to do with your politics. You just make terrible beer.” Another Twitter user asked if they have made any apologies for slamming their loyal customers and took a shot at the company’s decision to expand their demographic. One user also said that the company has completely lost the support of normal people and joked that they should just rebrand themselves as the official Queer Beer.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
https://twitter.com/macdaddypump/status/1671961366410809345?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1671961366410809345%7Ctwgr%5E24968996566f783188a3050054b2372fbc10f15a%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Ftrendingpoliticsnews.com%2Fbud-light-gets-cancelled-again-after-posting-ridiculous-video-mace%2F
Let's get one thing straight. You're not redeeming yourselves. You did what you did, now you're paying for it. That's the way it goes. Just like all of these other companies that think they're going to suck up to everyone else after Pride Month is over. Not gonna happen.
— SheepDog Society LLC (@QPsyOps) June 22, 2023
The 28 billion dollar can. Ha haaa!!
— Blue C-ledge (@blue_cartledge) June 22, 2023
Owned it? How so?
— Intolerant of BS (@boltboy37) June 22, 2023
Water money on this ad. We all just want an apology
— Seamonkey (@seamonkey2010) June 22, 2023
As for the company’s road to redemption, it will prove to be challenging, even impossible as they navigate through the aftermath of Dylan Mulvaney. Since the company went into partnership with the controversial figure, they have lost a significant amount of shares and customers, costing the company a whopping $27 billion in market value. The nationwide boycott of Bud Light and other Anheuser-Busch products has left many conservative customers feeling alienated from the brand.
Bud Light’s latest ad only adds more fuel to the fire, and it’s not clear how the beer company is going to recover. The brand is trying desperately to reinvent itself, but it seems that the damage has already been done. With the recent backlash and sales slumps, the likelihood of the company’s revival seems slim. It is apparent that the beer brand will need to rethink its marketing strategy to regain the trust and support of its former loyal customers.
