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Claudia Sulewski’s journey from a scrappy 13-year-old posting videos to founding Cyklar is the kind of American hustle story too few in the elite media want to celebrate. What started as a bedroom channel has turned into a real business — she launched the genderless bodycare line in October 2023 and has used her platform to build a direct relationship with consumers rather than begging for corporate approval.
Conservatives should applaud the raw, bootstrapped spirit behind Cyklar: Sulewski reportedly self-funded her first launch and took what she herself called the biggest financial risk of her life to bring a product to market. That kind of personal accountability and skin in the game is exactly what powers job creation and innovation in our economy, not government handouts or virtue signaling press releases.
Smart investors are noticing, and that means the private sector — not politicians — is deciding winners and losers in the marketplace. Beauty accelerators and incubators have begun backing Cyklar as it scales beyond a single hero product, a reminder that success comes from delivering something customers actually want. The conservative case is simple: allow entrepreneurs room to grow and the market will sort the rest.
That said, watch the language. Cyklar’s launch leaned heavily into the industry’s fashionable labels — genderless, vegan, cruelty-free — which are useful marketing hooks but often dressed up as moral superiority. Conservatives shouldn’t oppose product claims or consumer choice, but we should call out performative moralizing when it replaces substance; real accountability means effective products and honest packaging, not buzzwords.
Sulewski’s move from content creator into acting and entrepreneurship also underlines a broader positive trend: talented people leveraging multiple skills to support themselves rather than relying on a single employer or hoping for government contracts. Her evolution from early YouTube host to Hollywood projects and now a consumer brand shows the upside of a free creative economy that rewards initiative, not identity politics.
If conservatives want to defend the American dream, we should stand behind stories like this one — celebrate the risk-takers, push for lighter regulatory burdens, and insist that the media cover real achievement without reflexive condescension. Claudia Sulewski turned attention into a real business the old-fashioned way: by offering products people value and betting on herself. That’s the muscle that built this country, and it deserves our respect.
