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Forbes’ January 9, 2026 analysis makes something painfully clear to anyone who understands markets: the Dallas Cowboys are not just a football team, they are a masterclass in American capitalism. Forbes estimates the Cowboys generated $629 million in operating income last season—more than $200 million ahead of the next-most-profitable franchise—proof that branding, savvy leadership, and relentless commercialization still beat virtue-signaling every time.
Jerry Jones has turned a sports franchise into a $13 billion enterprise, showing what conservative voters have always known: private ownership and entrepreneurial grit create real wealth and jobs. The Cowboys’ financial dominance under Jones is a vindication of free markets, not of league handouts or political posturing, and it underlines why business acumen matters more than hollow moralizing.
The bigger picture should make every patriot proud—Forbes found the world’s 20 most profitable franchises combined for $4.5 billion in operating income, with the NFL supplying seven of those powerhouses. That’s not a coincidence; it’s the result of competitive leagues, lucrative media rights, and owners who know how to convert fans into sustainable businesses instead of turning clubs into woke billboards.
Forbes also highlights why the NFL’s model is the envy of global sport: league distributions and media deals produced an estimated $443 million per franchise in one season, providing a revenue floor that keeps teams profitable and local economies humming. When markets reward competence and long-term investment, communities win—stadiums mean jobs, sponsorships mean local spending, and responsible owners shoulder the risks that taxpayers should never be forced to absorb.
Contrast that with European soccer’s financial chaos, where top clubs can still report massive losses while chasing glory, and you see the difference between markets with sensible rules and those without. Forbes points out examples like PSG’s recent big losses while leagues without spending discipline suffer instability, whereas Formula 1’s cost cap helped Mercedes post big operating income—proof that sensible constraints can preserve competition without strangling enterprise.
This is the conservative case in microcosm: let private owners innovate, let fans choose which teams to reward, and resist the calls to politicize and redistribute the fruits of entrepreneurship. Sports should be a celebration of excellence, competition, and community—not a stage for corporate virtue signaling that chases headlines instead of profits and fans.
Hardworking Americans should take note and take pride. The Cowboys’ business victory is a lesson in how free enterprise builds empires that create jobs, entertain millions, and keep our cities vibrant—values every patriot should defend.
