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Jasmine Crockett’s decision to make Donald Trump the headline attraction in her Senate launch video is the kind of theatrical political stunt that exposes how bankrupt the Democratic message has become. Instead of laying out a serious agenda for Texans — lower gas prices, border security, defending school choice — she leaked a stunt that trades on celebrity feuds and victimhood. Hardworking Americans deserve candidates who talk about real problems, not candidates who manufacture outrage for clicks.
Crockett filed papers and rolled out a silent campaign clip that lets former President Trump’s voice do the talking — including his withering line calling her a “very low IQ person” — while she stands and smiles into the camera, daring him and galvanizing her base. The move was announced on the final filing day and immediately framed her candidacy as a national spectacle rather than a sober statewide pitch.
Her entry also reshuffled the Democratic field: former Rep. Colin Allred abruptly dropped his Senate bid the same day, and Crockett now faces a high-profile primary opponent in state Rep. James Talarico. That narrow, nationalized primary sets up a fight over who can shout loudest in big media markets instead of who can actually win over persuadable Texans.
At her announcement Crockett even dared to say directly to Trump, “I’m coming for you,” signaling that this race will be run as a culture-war spectacle aimed at national headlines, not as a practical campaign aimed at suburban and rural voters. Democrats are hoping to nationalize the contest and ride celebrity anger into a statewide victory, but that’s a risky bet in a state where voters still care about bread-and-butter issues.
Meanwhile, the GOP side is far from stable, with established figures like Senator John Cornyn and controversial personalities in the mix — giving Republicans plenty of ammunition to paint Democrats as unserious and obsessed with celebrity drama. The Democrats’ hope that internal GOP turmoil will carry them across the finish line ignores how alienating Crockett’s combative, media-first approach will be to the very voters Democrats must persuade.
Conservative voters should recognize this for what it is: a campaign built for cable news and social media applause, not for the kitchen-table concerns of Texans. Republicans who focus on policy contrast — border security, energy independence, protecting parental rights in schools — will have a straightforward case to make against a candidate who trades substance for spectacle.
If Democrats want to win in Texas, they should nominate someone who can win suburbs and rural counties, not someone who treats the electorate like an audience for a late-night roast. For now, Crockett’s stunt is a gift to conservatives: it hands the spotlight to Trump, nationalizes the contest, and hands Republican strategists a simple message to run on. Hardworking Americans deserve better than political theater; they deserve leaders who put country and community before clicks and controversy.
