Democrats recently faced a staggering defeat, losing not only the popular vote but also every swing state in the recent election. President-elect Donald Trump left no doubt about his appeal, reminding the Democrats that sometimes an underwhelming performance on the home front can lead to a sweeping loss. While one might expect they’d throw their vice president under the bus, the party seems to be showing a surprising amount of restraint toward Kamala Harris, as allies scramble to discuss her potential resurrection with an eye toward the 2028 election.
Harris has kept her cards close to her chest about her next moves, but insiders suggest her initial strategy will focus on creating an independent political group. This group would ostensibly aim to maintain her email list and raise funds for fellow Democrats while she hits the road for a speaking tour, charming her way back into the hearts of the electorate. It’s almost as if they believe that losing gives her the street cred she needs, the kind of glow only an electoral defeat can provide.
As her team seeks to promote a silver lining out of a complete rout, they argue her image is still on the upswing. According to those within her inner circle, despite being one of the most liberal senators of the 21st century, her newfound “centrist” image is touted as her authentic self shining through. In this bizarro universe of political branding, the narrative is that a crushing loss on a national stage has primed her for a successful comeback—likely echoing her progressive platform from 2024, which was already a tough sell.
Supporters of Harris firmly believe that the 2024 race was a no-win scenario for Democrats, thanks to a pervasive anti-incumbent attitude and President Biden’s penchant for causing collateral damage to the ticket. In the wake of the defeat, some advisers report a flood of support from young voters, eager for Harris to dive back into the political fray, proving that perhaps the youth are less concerned with issues and more infatuated with personality.
Harris thanks supporters for raising money and creating campaign of 'joy.'
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— Washington Examiner (@dcexaminer) December 16, 2024
Harris’s latest strategy seems to include some serious lessons learned from her 2024 campaign disaster. Her deputy campaign manager lamented the team’s failure to make inroads into the sports culture, which he claims has been swept away by conservative values, largely thanks to Trump. This acknowledgement of lost ground isn’t just an excuse; it’s a strategic pivot designed to address the shifting attitudes of young men who have suddenly found themselves drawn to conservative ideals. If Harris hopes to succeed, she’ll need to reconcile these realities with engaging digital strategies that more effectively capture the hearts and minds of the public.
In a desperate cry for relevancy, the adviser suggested the Democratic Party needs a diverse ecosystem of content creators to match the “network” of personalities that have helped place Trump in the spotlight. With a waning faith in traditional media, the Democrats are clearly in a scramble to conjure new “individual personalities” who can rival the likes of known provocateurs. It’s a brave new world—embracing the chaos of rapid-fire opinions and sensationalist witticisms while they attempt to reclaim their audience from the clutches of Trump’s cultural domination. Harris’s gamble sounds more like a reluctant acknowledgment of their shortcomings than a genuine path back to prominence.