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From NFL to CEO: Jeb Terry’s Game-Changing Vision for Live Sports

Jeb Terry’s journey from offensive lineman to CEO is the kind of American comeback story we ought to cheer — a grown man trading locker-room schemes for building real businesses that create jobs and entertain millions. Terry, who played at North Carolina and spent time in the NFL, now runs Cosm, a private company pioneering what it calls “shared reality” for live sports and entertainment. This isn’t Silicon Valley vaporware; it’s a privately funded, turf-building operation led by an entrepreneur who knows teamwork and accountability.

Cosm’s pitch is simple and unapologetic: bring the stadium to the fan with massive 87-foot domes that use 12K-plus LED screens and spatial audio to recreate the roar and sightlines of a live game. The tech, rooted in planetarium and projection engineering, delivers a viewing experience that pulls people out of their couches and back into communal entertainment — something our culture desperately needs more of. This is high-resolution spectacle married to old-fashioned crowd energy, not another isolated streaming nook.

The company has already opened venues in Los Angeles and Dallas and has announced additional sites — including Atlanta and Detroit — as it inks partnerships to show major-league games and big events. Cosm says it will carry NFL, NBA and other national broadcasts into its domes, turning remote viewing into an event that supports local hospitality workers, concession staff, and small businesses around each site. That kind of private-sector expansion proves that when innovators move first, communities benefit without a bailout or government mandate.

Investors are paying attention: Cosm has raised large funding rounds and is positioning itself as a national roll‑out rather than a gimmick. The company’s model — dynamic ticketing, branded experiences, and licensing deals with leagues — is the kind of market-driven plan conservatives respect: scale through value, not subsidy. If this succeeds, it will be because American capitalists and consumers chose to spend their money on an experience that outcompetes the doom-and-gloom pitches of the tech elite.

That said, patriotic skeptics should keep an eye on one thing: when entertainment gets big and centralized, it attracts cozy deals, sweetheart zoning and public handouts that reward connected cronies instead of taxpayers. Conservatives should celebrate Cosm’s private investment while insisting that developers and cities play fair — no hidden subsidies, no sweetheart carveouts, just contracts that work for local residents and small businesses. We can love high-tech spectacle and still demand transparency and competition.

Americans who love live sports and real community ought to support businesses that revive public life without asking Washington for permission. Cosm’s rise is a reminder that private enterprise, grit, and innovation still build things people want to pay for — from the heartland to our big cities. If Jeb Terry and his team keep delivering authentic experiences, they’ll prove once again that free markets and good ideas beat bureaucratic planning every time.
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