The spectacle surrounding Kamala Harris’s campaign for the vice presidency has taken on a new twist, which many conservatives find less than appealing. The “Man Enough” campaign, spearheaded by a group of self-described creatives, has tried to position Harris as a champion for men and women’s rights alike. However, instead of fostering unity, it has backfired spectacularly, finding its target audience—American men—more put off than a soggy Tuesday morning. The campaign appears to resonate as well as a flat tire in a NASCAR race.
In a bid to counter the perceived “bro energy” of Donald Trump’s supporters, the campaign has churned out a series of videos that apparently aim to redefine masculinity. The underlying message seems to suggest that being “man enough” means embracing qualities traditionally viewed as feminine or even silly, such as a penchant for donuts and a fear of women. While the idea of men being emotionally supportive and diverse in their interests isn’t inherently problematic, the portrayal leans toward the absurd. Ironically, these efforts could leave many scratching their heads while muttering, “That’s not what I meant when I said I wanted more sensitivity from my fellow men.”
The campaign’s approach reeks of desperation, reminiscent of Tom Steyer’s doomed attempts to attract votes through cringe-worthy dance moves. One can’t help but wonder if the team behind the “Man Enough” campaign realized they were crafting an elaborate parody instead of a genuine outreach effort. With visuals that evoke early 2000s music videos—think oversized clothes and questionable choreography—it’s difficult to take the message seriously. If anything, this evokes more laughter than reflection, as voters might wonder if they accidentally tuned into a sketch comedy show rather than a political campaign.
Moreover, the campaign coincides with alarming social issues, like rising crime rates and social unrest, which Americans are genuinely concerned about. At a time when security and personal safety should be paramount, the message Harris’s supporters are sending is lost in a haze of hyperbole about what it means to be “man enough.” Men everywhere might feel their masculinity questioned at a time when the traditional notions of gender roles are already in flux due to ongoing cultural debates.
Addressing gender stereotypes while promoting a political candidate is a tightrope walk that can lead to a misstep with dangerous consequences. Instead of reinforcing the notion that masculinity can only be expressed through the acceptance of traditionally feminine traits, the conversation should focus on respecting individual choices without the need for public theatrics. Ultimately, the “Man Enough” campaign appears to be a misguided attempt to appeal to a demographic that has consistently shown disinterest in Harris’s political brand. Rather than redefining manliness, perhaps the focus should simply be on addressing the concerns of all constituents—regardless of gender—through clear, actionable policies instead. In the end, trying to redefine masculinity through comedy and poorly executed video campaigns might be as effective as trying to fit a square peg into a round hole.