Staff Reports
Lynsi Snyder, the president of the renowned In-N-Out Burger chain, remains steadfast amid California's escalating minimum wage standards. Despite the state's mandate of a substantial $20 per hour minimum wage for fast-food workers, Snyder is resolute in her commitment to keeping prices consistent for their cherished customers.
Snyder has articulated her unwavering dedication to shielding customers from price increases, citing a profound sense of obligation. She has firmly resisted pressures, even in high-level meetings, ensuring that significant price hikes are avoided. In-N-Out stands firm against the prevailing trend of price adjustments, with Snyder prioritizing customer interests above all else.
In-N-Out president takes credit for keeping costs low in ‘obligation’ to customer https://t.co/1eHUw507na via @dcexaminer
— David Bender (@davycrockettli1) April 12, 2024
Even with potential business expansions on the horizon, Snyder has confirmed that In-N-Out has no immediate plans for franchising or implementing mobile ordering, and expansion to the East Coast is not on the agenda. This decision underscores the company's commitment to upholding core values and delivering exceptional service, even if it means passing on new opportunities.
Snyder's steadfastness echoes her deep ties to the business, as a third-generation owner deeply ingrained in its operations. Having started at the grassroots level, Snyder's ascent to the presidency reflects her personal investment and commitment to In-N-Out's legacy, guiding her decision-making process.
Despite grappling with challenges like state mandates regarding customer vaccination status, In-N-Out persists and flourishes, maintaining its iconic status. Snyder's resolute leadership and the company's unwavering stance exemplify resilience and determination in prioritizing customers and upholding values amidst adversity.
