In his recent podcast, Joe Rogan discussed the disastrous ad campaign of Miller Lite. He called it a “grave mistake” in trying to appeal to the woke culture.
A lot of beer drinkers are displeased with the campaign, which promotes gender-focused products instead of quality. Rogan, who was also surprised by the ad campaign, stated that people do not learn from their mistakes.
According to Rogan, the campaign's identity politics are absurd, and he argued that authenticity is more important than identity politics. The campaign also seems to be promoting virtue signaling, even though it seeks to highlight the contributions of women in brewing.
'THEY DON'T LEARN': Joe Rogan Slams Miller Lite's Woke Ad Campaign https://t.co/CX5QtqRo3y
— Debra (@IngeniousGal) May 17, 2023
Commenting on the campaign, Rogan noted that there is inadequate evidence to support the claim that women play a significant role in the beer industry. He proposed creating a pie chart to show how many females are involved in the production of beer.
According to critics, the campaign encourages people to believe that women require special treatment just to get by. Miller Lite is being criticized for trivializing its own brand and values by attempting to be politically correct. Other companies, such as Anheuser-Busch and Coors, have also been criticized for their social or political statements.
Miller Lite should learn from this mistake and focus on producing high-quality beer instead of pushing an agenda that is unnecessary.
Source: Trending Politics