Staff Reports
In a recent commentary on Bud Light’s declining sales, Joe Rogan publicly referred to transgender activist Dylan Mulvaney as an “attention whore” and accused him of being “mentally ill.” Bud Light’s troubles began when the company introduced a promotional can featuring Mulvaney, amidst an ongoing boycott and negative media coverage.
Joe Rogan just called transgender Dylan Mulvaney an “ATTENTION WHORE” who is “MENTALLY ILL”.
DO YOU AGREE WITH HIM? 😂https://t.co/jNp2LzYBFK
— Proud Elephant 🇺🇸🦅 (@ProudElephantUS) July 4, 2023
Unfortunately for Bud Light, the situation does not seem to be improving. Sales were down 27.9% leading up to the extended July 4 weekend, and the brand has even lost its position as America’s most popular beer, being surpassed by Modelo Especial. It’s safe to say that Bud Light is in deep trouble.
https://rumble.com/v2yabcw-joe-rogan-calls-dylan-mulvaney-an-attention-whore-who-is-mentally-ill.html
In response to the backlash, Mulvaney released a video statement explaining the immense amount of hate and transphobia he has been facing. He expressed feeling scared to leave his house, being ridiculed in public, and enduring a deep loneliness. Mulvaney emphasized that his experience is just a glimpse of what other transgender individuals face.
Joe Rogan, never one to hold back his opinions, reacted to Mulvaney’s video on an episode of the Joe Rogan Experience. He labeled Mulvaney as “mentally ill” and criticized Bud Light for their decision. Rogan highlighted the power of consumer boycotts, pointing out that Bud Light has suffered the consequences of their poor judgement.
Rapper Ice Cube chimed in, questioning the decision-makers behind Bud Light’s disastrous marketing move. He wondered why anyone would make such a foolish choice and speculated whether they were intentionally trying to ruin the brand or jeopardize iconic American companies.
Rogan continued the discussion by mentioning the role of corporate culture and a growing emphasis on inclusivity. He blamed a university-educated woman, who likely bought into the rhetoric of inclusiveness, for the controversial decision. Rogan argued that Bud Light is a brand for blue-collar, football-watching individuals who simply enjoy their beer, and Mulvaney’s presence on a can was an unnecessary and attention-seeking move.
It’s clear that Bud Light’s attempt to incorporate Mulvaney into their marketing strategy has backfired tremendously. The boycott and negative publicity have taken their toll, and even influential figures like Joe Rogan are publicly expressing their disdain. Bud Light better find a way to salvage their brand and regain the trust of their once-loyal consumers, or they may never fully recover.
