Jon Stewart’s latest meltdown over one of Donald Trump’s strategic marketing moves is the latest reminder that certain comedians must be running out of material. When Trump posted an amusing ad for his new fragrance line using an endearing photo of Jill Biden gazing at him during their visit to the Notre Dame Cathedral, Stewart’s response was nothing short of theatrical. According to Stewart, engaging in a bit of cheeky humor is not just unpresidential but “beneath” Trump. Ironically, Stewart’s indignation sounds more like a jealous ex than a professional comedian trying to find the fun in the moment.
In an episode of The Daily Show that seemed more like a personal grievance session, Stewart lamented that the image represents a touching moment of bipartisan camaraderie. However, instead of celebrating this fleeting glimpse of unity, Stewart chose to pin the blame squarely on Trump for allegedly sexualizing the occasion with his cheeky cologne promotion. One can only wonder—does Stewart believe presidents should wear a permanent frown and avoid humor altogether? What a recipe for dull politics.
Trump’s clever advertisement featured the viral snapshot of Bidens smiling at him, paired with a tagline about fragrances that “your enemies can’t resist.” With a savvy sense of timing, the president-elect introduced colognes named “Fight, Fight, Fight,” cleverly tying them to the spirit of winning that Trump has continually championed. While Stewart might want to bury his head in his own echo chamber, many see this as a stroke of marketing genius rather than a moral failing.
Jon Stewart Freaks over Trump’s Hilarious Fragrance Ad Featuring ‘Smiling’ Jill Bidenhttps://t.co/XIv1DYU1Ih
🤣🤣 Poor Jon Stewart is a comedian with no sense of humor.— Amanda (@Amps76) December 10, 2024
The fragrance ad concludes with a rather festive nod, suggesting these scents make great holiday gifts. One can only find it amusing that Stewart, while critiquing Trump’s lighthearted advertising, completely misses the chance to appreciate a good gag in a time when lightness could be a nice change of pace. After a tumultuous election year, what’s wrong with a little whimsy blended in with political promotions? Isn’t that part of what makes America great?
As Stewart finds himself harshly critiquing a move he pretends makes Trump seem desperate, he overlooks the fundamental truth: Trump’s wit is one of his defining traits. While Stewart flips out, many Americans may just appreciate the entertainment value in seeing a former president flaunt his creativity, rather than taking everything so seriously. If humor truly is the best medicine, perhaps Stewart should take a page from Trump’s book and lighten up—because the world needs a little laughter these days, not outrage.