Kamala Harris faces significant challenges in her campaign, particularly when it comes to connecting with blue-collar white men in swing states like Pennsylvania, Wisconsin, and Michigan. This key demographic, which can sway elections, has shown signs of shifting away from her campaign. While her team attempts to bolster her image by enlisting figures like Tim Walz and Doug Emhoff, Walz’s background as a union-friendly Midwesterner is intended to appeal to this voter block, though it remains unclear how effective this strategy will be.
One would think that a campaign for the second-highest office in the land would carefully curate its outreach strategies, especially targeting such an influential voter block. Instead, it seems that Harris has decided to cast her net broadly, trying to engage with a variety of groups. Recently, she launched a podcast episode featuring former NBA players Matt Barnes and Stephen Jackson. While these athletes have cultural influence, their background does not directly address the political or economic concerns that may appeal to the blue-collar demographic. If Harris hopes to win these swing states by appearing on such platforms, it may raise questions rather than inspire votes.
To make matters worse, she took her media strategy to Alex Cooper’s “Call Her Daddy,” where the conversation shifted toward personal and less-than-political topics. In a world where potential voters are grappling with pressing concerns like inflation and crime, a discussion on personal relationships might not resonate well with the audience Harris needs to reach. Instead of emphasizing her political achievements or addressing vital issues facing the country, Harris discussed lighter subjects, which may have missed the mark in appealing to undecided voters in key states.
A slip-up during a recent appearance on “The View,” where Harris reiterated her alignment with Biden’s policies, shows the challenge she faces. Instead of distancing herself from an administration that has faced criticism, she doubled down on the status quo. This is risky, as voters in these swing states may be looking for new ideas and change, rather than a continuation of the same policies.
Finally, she wrapped up her media blitz with an appearance on “The Late Show with Stephen Colbert.” Her attempts to present herself as relatable by sipping Miller High Life were criticized as awkward and ineffective. Instead of coming across as genuine, these efforts may reinforce perceptions of her being out of touch with the everyday concerns of blue-collar voters.
Overall, Harris’s campaign strategy appears misguided. By neglecting to directly engage with critical voter segments and opting for superficial media appearances, she risks alienating a substantial demographic that could determine the election’s outcome. For Kamala Harris to gain ground and win over voters in swing states, her campaign will need to refocus on the pressing economic issues that matter most to these communities.