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Kim Kardashian just became richer after Skims closed a fresh $225 million funding round that values the company at $5 billion, the kind of private-market milestone that proves one thing: in America, brand-building still pays if you know how to sell. This isn’t taxpayer handouts or woke government programs — it’s capitalists writing checks because consumers are voting with their wallets.
The round was led by Goldman Sachs Alternatives with participation from BDT & MSD Partners, and Forbes estimates the new money bumped Kardashian’s personal fortune by roughly $200 million to about $1.9 billion. That level of investor confidence from blue-chip firms shows Skims is more than influencer hype; it’s a business that appeals to customers and institutions alike.
Skims has aggressively expanded from shapewear into loungewear, menswear, activewear and even beauty, and the company says it’s on track to exceed $1 billion in net sales this year — the kind of scaling that silences critics who assume celebrity brands are fleeting. Partnerships like the one with Nike and the consolidation of SKKN into the Skims umbrella underscore that this is a strategic growth play, not a vanity project.
Let’s be clear: some in the media will try to reduce this to celebrity worship, but the truth conservatives should stress is that Skims’ success is the result of hard-edged marketing, product iteration, and risk-taking entrepreneurship. If anything, this is a win for free markets — investors backing a private company because it delivers value to consumers, not because a bureaucrat decreed it so.
Of course, the Skims playbook leans into modern cultural themes like inclusivity in sizing, which critics will praise and some conservatives will criticize as fashionable virtue signaling. The better argument is pragmatic: if inclusive sizing sells and fills a market need, that’s capitalism operating as intended — meeting demand and creating wealth.
Big-money investors piling in is also a reminder that success in the private sector still requires execution and results, not protests and performative outrage. Goldman Sachs and other institutional backers aren’t writing checks because of a catchy social media post; they’re backing a company that’s building retail footprint, product depth, and revenue momentum.
For every journalist who frames Kardashian’s wealth as scandalous, hardworking Americans ought to remember that creating a product people want, scaling it, and attracting investment is the American dream in action. If more people channeled that energy into building businesses instead of whining about inequality, we’d have more job creators and fewer entitlement narratives.
Finally, whether you like Kim Kardashian or not, Skims’ $5 billion valuation — larger than some legacy competitors combined — is a lesson conservatives should celebrate: free markets reward innovation, hustle, and clarity of vision. Stand up for the market that lets a brand born in 2019 grow into a multibillion-dollar company by 2025; that success is what keeps America prosperous and free.
