Renowned tech tycoon Elon Musk delivered a fiery tirade at the 2023 DealBook Summit, taking a stand against corporations ditching X, formerly known as Twitter, in response to controversial posts on his social media platform. Musk left no room for interpretation as he vehemently declared, “Don’t advertise,” and dropped not one, but two, expletives in his passionate outburst, making it abundantly clear where he stood on the matter. He didn’t stop there, targeting specific corporate figures and warning that his fan base would not only witness but also meticulously document the demise of advertisers who shunned his platform.
In a no-holds-barred moment, Musk didn’t mince words when singling out Disney CEO Bob Iger with a casual “Hi Bob!” while delivering his unapologetically confrontational message to the audience. He continued to deliver a scathing blow, denouncing those who prioritize appearances over ethical conduct, which resonated with his audience and supporters.
Elon Musk has a message for all the corporations pulling ad money from X:
"Go fuck yourself. Go fuck yourself. Is that clear? I hope it is." pic.twitter.com/9gStlAbjFn
— Citizen Free Press (@CitizenFreePres) November 29, 2023
The maverick entrepreneur’s troubles began when he faced backlash for his response to a social media post spreading anti-Semitic sentiments. Musk’s remarks defending the post triggered a chain reaction, prompting major advertisers like Disney and Apple to halt their advertising endeavors on the platform. Public condemnation, including a rebuke from the White House, followed as Musk’s actions were labeled as promoting “anti-Semitic and racist hate.”
Despite the uproar, Musk expressed regret for engaging with the controversial post, conceding, “I should in retrospect not have replied to that particular post.” However, his unapologetic stance remained resolute as he emphasized that his recent visit to Israel and discussions with Prime Minister Benjamin Netanyahu were not part of an “apology tour.” Musk even offered to assist in the reconstruction of Gaza, taking a defiant approach against the tide of criticism directed at him.
In a defiant and unwavering declaration, Musk openly acknowledged that he was unbothered by being disliked, boldly asserting, “Hate me, like me, or indifferent. Do you want the best car, or do you not want the best car?” This unapologetic self-assuredness has become a trademark of Musk’s persona, reinforcing his commitment to his principles despite the pushback and the risk of losing advertising revenue.
So, the showdown between Musk and corporate advertisers continues, with no signs of a truce in sight. The unapologetic, unfiltered, and resolute nature of Musk’s stance has left many reconsidering their advertising strategies and has sparked a debate about the role of social media platforms in the modern age. As the battle rages on, one thing remains clear: Elon Musk isn’t backing down without a fight, and his unyielding spirit is sure to keep the contentious conversation alive.