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NBC News has quietly cut roughly 150 jobs — about 7 percent of its newsroom staff — and gutted the dedicated teams that produced NBC BLK, NBC Latino, NBC Asian America, and NBC OUT as part of a broader reorganization tied to the company’s cable split. This is not just a staffing change; it’s the end of a particular brand of identity-first journalism that prioritized ideology over ordinary reporting.
For years conservatives warned that newsrooms were spending precious resources amplifying identity politics instead of covering crime, immigration, the economy, and the national security threats that actually matter to hardworking Americans. This move proves that when the bottom line and audience demand return to reality, the woke experiments start to unravel. No tears should be shed for projects that treated Americans as groups to be profiled instead of citizens to be informed.
Executives say the branded verticals will remain online but will no longer have the dedicated editorial teams that once staffed them; those beats will be absorbed into the broader newsroom with just a handful of reporters left to contribute. In practice that means the separate organs of identity journalism are being defanged — stories still appear, but there won’t be entire squads churning out grant-funded activism dressed as reporting.
The cuts come as NBC prepares to separate from its sister cable networks, a corporate shuffle that has forced management to choose what to keep and what to cut as the media landscape shifts. The spinoff and restructuring may be the proximate reason, but the larger lesson is that audiences don’t reward outlets that treat identity politics as a primary product. Companies that put politics ahead of journalism will pay the price in viewers and credibility.
Predictably, activist groups are howling and calling this a “dangerous pattern” — the same people who cheered when newsrooms embraced identity beats now act like victims when those beats are trimmed. Their outrage proves the point: these were advocacy operations masquerading as journalism, and they never had the public’s best interest at heart. The network’s decision to reallocate resources is a win for impartiality and for readers who want news, not messaging.
This is a moment for conservatives to be unapologetically celebratory but also vigilant. The media elite spent years building up fiefdoms of grievance reporting that distorted national debate; dismantling those fiefdoms is a step toward restoring professional standards and refocusing on real stories that affect real people. Americans deserve a press that informs and investigates, not one that divides and advocates.
NBC will still have opportunities to hire and reshuffle staff as it reorganizes, but the era of entire teams devoted to identity verticals as a central editorial mission has been dramatically scaled back. That should encourage other outlets to reconsider the costly, divisive experiments of the past decade and remember the simple promise of journalism: to report the truth to all citizens, not to pander to politics.
