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The NFL’s decision to hand the Super Bowl LX halftime stage to Bad Bunny has lit a fire under conservatives who see the league abandoning the simple, patriotic joy of football for woke spectacle. Millions tune in to the Super Bowl to watch sport and celebrate American culture, not to be lectured from a stage that feels designed to score cultural points. Bad Bunny’s headline slot — scheduled for the Feb. 8, 2026 halftime — has become a symbol of how far the league has drifted from what made it great.
Commissioner Roger Goodell’s defense that the choice is “carefully thought through” only proves the league’s priorities have shifted toward optics and ratings stunts rather than the values of the fans who pay the bills. For hardworking Americans who love football, that kind of corporate signaling feels like a betrayal from a commissioner more interested in pleasing elites than protecting the game. Goodell’s pat defense won’t silence the growing argument that the NFL is trading fandom for virtue-signaling.
The backlash has not been quiet or polite — political figures, former players, and conservative outlets have called the pick a downright provocation and are organizing alternatives to the NFL’s halftime sermon. Senator Tommy Tuberville and other GOP figures have branded the spectacle the “Woke Bowl,” and Turning Point USA is even staging a rival halftime event to offer fans a more traditional, values-driven alternative. This is not fringe anger; it’s a consumer revolt from patriots who feel the culture they love is being sold out.
Bad Bunny’s own public posture has only intensified conservative suspicion: he publicly criticized U.S. immigration enforcement and even signaled limits on touring the continental United States over ICE concerns, a stance critics say makes him a political, not merely artistic, pick. That history of taking hard left positions on border enforcement and openly siding against law-and-order instincts makes the NFL’s casting decision feel less like an entertainment choice and more like an ideological statement. Fans who want a halftime show that brings the nation together are right to be wary of politicized performers.
Former NFL players like Jack Brewer have joined the chorus, arguing the league’s diversity and social-justice theater now overshadows the game itself and that leadership from the top down is driving the problem. When ex-players step forward to say the league is out of touch with its own fanbase, that should alarm owners who rely on ticket sales, TV rights, and the trust of ordinary Americans. The NFL can either course-correct and return to football-first programming, or it can keep chasing cultural applause and watch loyal viewers walk away.
Patriots who still love Sunday football should not be silent while corporations and commissioners remake our traditions into woke pageantry. Boycotts, alternative programming, and vocal demands for an entertainment product that respects American fans send a clear message: we will not be lectured into submission at our biggest cultural moments. The league was built by communities who love competition and country — it’s time executives remember where their loyalty should lie.
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