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Newsmax host Greg Kelly didn’t mince words this week when the NFL announced Bad Bunny as the headliner for the Super Bowl halftime show, unleashing an unapologetic rant that captured the frustration many conservatives feel about the league’s direction. Kelly framed the pick as another example of the NFL’s drift away from traditional American values, calling out the performer’s politics and cultural posture in blunt terms. His reaction reflected a wider conservative disbelief that the most-watched television event in the country would elevate an entertainer openly skeptical of certain U.S. institutions.
The announcement itself was plain to see: the NFL, Apple Music, and Roc Nation confirmed Bad Bunny will top the Apple Music Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium in Santa Clara. The league’s glossy press rollout praised his global streaming numbers and cultural influence, treating the halftime slot like a branding exercise rather than a national celebration. For decades the Super Bowl halftime was a moment to bring Americans together; now the messaging reads more like a calculated bid for woke street cred and market segmentation.
Bad Bunny is unquestionably a global star — a multi‑Grammy winner who performs primarily in Spanish and has built a ferocious, passionate following across Latin America and beyond. He has also publicly admitted concern that touring on the U.S. mainland could expose his fans to immigration enforcement actions, a stance that only reinforces his activist image and distances him from millions of patriotic Americans who expect this stage to be affirming of our country. Conservatives aren’t surprised that the NFL, desperate for younger eyeballs and cultural relevance, would pick a polarizing figure over someone less politically charged.
The backlash from the right has been loud and creative, with some MAGA influencers even proposing nostalgic alternative performers like Creed as a way to reclaim the halftime show for mainstream America. This is more than petulant noise; it’s evidence of a real cultural breach between the league and a large swath of its longtime supporters. The NFL’s choice sends a clear signal: the networked institutions that used to reflect broad American tastes now prioritize trend-chasing and identity politics over unity and common-sense entertainment.
Americans who love football and respect our national rituals should be unsettled by the direction of halftime casting, which used to aim for cross-generational appeal rather than cultural provocation. When the Super Bowl becomes a political bulletin board, it cheapens the evening for hardworking families who tune in to enjoy a clean, unifying spectacle. If executives in the NFL and at major broadcasters want credibility with patriotic viewers, they should pick performers who celebrate, not divide, the American experience.
At the end of the day, this controversy is a crossroads: do we accept the slow drift of our institutions toward relentless wokeness, or do we push back and demand entertainment that respects the nation? Greg Kelly’s furious reaction is a rallying cry for those who remember when halftime was about singalongs and family pride, not political signaling. Real Americans should make their voices heard — by calling advertisers, voting with their remotes, and refusing to let our traditions be auctioned off to the highest cultural bidder.
