The NFL’s surprise pick of Bad Bunny to headline the Super Bowl LX halftime show confirms what many of us have feared for years: the league has traded Saturday-night football pageantry for woke culture signaling. The announcement that the Puerto Rican superstar will perform at Levi’s Stadium on February 8, 2026, set off a predictable uproar among regular fans who want football and entertainment — not a political manifesto at halftime.
Even some of the game’s legends are calling out the league’s poor judgment, with Hall of Famer Eric Dickerson publicly blasting the selection and accusing the NFL of angling for controversy rather than crowd-pleasing performances. Dickerson’s blunt remarks about Bad Bunny and his skittish stance toward the U.S. struck a chord with millions who feel the NFL has forgotten its fans.
The federal government has only poured fuel on the fire: Homeland Security advisers have confirmed there will be ICE agents present and enforcing the law at the Super Bowl, explicitly tying immigration enforcement to the halftime controversy. When politics and federal enforcement become part of what should be a national sporting celebration, ordinary Americans are left to pick up the pieces.
Conservatives aren’t sitting quietly. Turning Point USA announced an “All American Halftime Show” as counter-programming, promising a patriotic alternative centered on faith, family, and English-language music to remind the country what a true American halftime looks like. If the NFL wants to turn the Super Bowl into a political stage, grassroots Americans will answer with their own celebration of the values that built this nation.
Let’s be clear about why this choice stings: Bad Bunny is a global superstar who performs primarily in Spanish and recently admitted ICE concerns influenced his touring decisions, so his Super Bowl slot is as much a cultural statement as it is an entertainment booking. Fans aren’t unreasonable — they simply don’t want the sport’s biggest night turned into a wedge issue or a billboard for a political agenda.
This whole episode exposes the NFL’s priorities — chasing clicks, pleasing corporate sponsors, and courting controversy — while ordinary, hardworking Americans who pay for tickets and watch the game are shoved to the margins. The league can pretend this is about diversity and inclusivity, but when the end product alienates core fans and injects politics into the national pastime, you have to call it what it is: a betrayal of the product.
If the NFL wants to win back trust, it should stick to football and let halftime be entertainment, not a platform for cultural experimentations that divide the country. Patriots and football fans across America should make their voices heard this February — vote with your remote, support authentic celebrations of American culture, and refuse to let woke marketing hijack a game that belongs to the people.