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The NFL’s halftime circus just got a new headliner: Bad Bunny will perform at the Apple Music Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara. The announcement came from the league, Apple Music and Roc Nation during Sunday Night Football, and the league and the artist have framed it as a celebration of culture and heritage. This is a historic pick in one sense, but it also raises questions about whether America’s biggest sporting stage should be used to push a performer’s political posture rather than unite the crowd.
Conservative voices were quick to light into the league, and that fury isn’t coming from nowhere — Rob Schmitt and Jason Whitlock have both been warning for months that the NFL’s halftime choices are drifting into political theater rather than mainstream entertainment. Whitlock has even floated treating the league like the Bud Light fiasco — a consumer boycott playbook — if the NFL keeps insisting on woke messaging over mass-appeal performances. If the league thinks tradition and the common-sense tastes of working Americans are negotiable, they’ll learn the hard way that fans vote with their remotes and their wallets.
The concern isn’t just about style — it’s substance. Bad Bunny has been outspoken on immigration and Puerto Rico’s status, and he recently said he limited U.S. tour dates over fears of ICE showing up at concerts, while most of his catalog is in Spanish and geared toward a global, young audience. That political posture and language gap might make millions of football fans feel like the halftime show was chosen to signal to elites rather than to entertain the millions who tune in for the game. The NFL should remember that halftime should bring everyone to their feet, not alienate the majority with a display that doubles as a political statement.
This is about consequences. Conservative leaders, including Texas Attorney General Ken Paxton and a raft of commentators, have already voiced displeasure and suggested the league is out of touch with its core audience; advertisers and sponsors will be watching every move. If the NFL treats the Super Bowl as a platform for progressive virtue signaling, the league risks a sustained consumer backlash similar to the Bud Light episode — and the people who buy tickets, beer and TV time will remember who pushed this agenda. The NFL is a business; it would be wise to stop treating its biggest night like a marketing exercise for politics and start treating it like the national celebration it once was.
Patriots who love football shouldn’t be shamed into silence while a cultural elite hijacks Sunday night. We don’t have to stand for a halftime that lectures us or panders to political causes; we can and should demand halftime shows that respect American traditions and entertain across generations. Turn off your TV, send your feedback to sponsors, and let the NFL know patriotism and family values still matter in the stands and in living rooms across this country.
