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The NFL, Apple Music and Roc Nation stunned millions on September 29, 2025 by announcing Puerto Rican superstar Bad Bunny as the headliner for the Apple Music Super Bowl LX Halftime Show on February 8, 2026 at Levi’s Stadium in Santa Clara, California. What should have been a simple entertainment booking instead feels like a deliberate cultural choice by league executives who have steadily drifted from the tastes and values of everyday American fans.
Bad Bunny — Benito Martínez — is undeniably a global superstar, a multi‑Grammy winner with massive streaming numbers and a headline Puerto Rico residency that drew hundreds of thousands earlier this year; his music is almost entirely Spanish‑language and carries a distinct cultural message. The NFL says they picked him for his global reach and ability to bridge audiences, yet many Americans who love football feel spoken for and not spoken to when a major national event pivots so sharply away from mainstream, family‑friendly entertainment.
Conservative voices have not stayed silent. BlazeTV’s Jason Whitlock told Glenn Beck the pick is more than a marketing play — he called Bad Bunny “the poster boy for demonic activity” and framed the selection as a slap in the face to Christians and traditional Americans who believe public life should uphold decency and faith. That fiery reaction reflects a wider unease among millions who watch the NFL and who now see the league repeatedly bending to woke cultural fashion.
There’s also the predictable involvement of Roc Nation and Shawn “Jay‑Z” Carter — the NFL has leaned on Jay‑Z’s company for halftime production in recent years, and Jay‑Z publicly praised Bad Bunny’s work for Puerto Rico while Roc Nation serves as a co‑producer. To conservatives who’ve watched halftime programming trend toward overt political statements, Jay‑Z’s hand in the production only deepens the sense that the halftime show has become less about music and more about messaging.
The announcement even spurred talk of federal enforcement at the event, when a senior adviser to Homeland Security hinted ICE agents could be present during the Super Bowl, underscoring how politicized and fraught cultural events have become. That kind of political theater at a sporting spectacle is exactly the problem — our national pastimes are being co‑opted as stages for virtue signaling and partisan theater instead of uniting Americans.
This is not an isolated grievance; it’s part of a pattern. Over the past several years the halftime show has increasingly prioritized “inclusivity” and social messaging over broad, crowd‑pleasing star power, and conservatives rightly ask when the NFL will stop alienating a huge swath of its fan base. When the people who built this league — the fans who buy tickets, watch on TV, and buy the jerseys — feel ignored, the league should expect pushback, not self‑congratulation.
Americans who love faith, family and honest entertainment deserve a say in what occupies the country’s biggest stages. If the NFL insists on marching to the drumbeat of coastal elites and celebrity producers, patriotic fans should have the right to voice their disapproval peacefully: by speaking up, by supporting alternative broadcasts that respect family values, and by telling advertisers that their dollars should not bankroll cultural grandstanding. The game belongs to the people — and it’s time we reminded the league of that simple truth.
