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Paramount just scored a massive victory against Disney in the battle for America’s favorite combat sport. The company landed a seven-year deal worth $7.7 billion to become the exclusive home of the UFC starting in 2026. This deal doubles what the UFC was getting from Disney’s ESPN, proving that real competition drives better results for everyone.
The new agreement moves all UFC fights away from the expensive pay-per-view model that has been crushing working families’ wallets for years. Instead of paying $70 or more for each big fight, fans will be able to watch everything on Paramount Plus for a monthly fee. This is exactly what happens when businesses compete instead of ripping off consumers.
Dana White and the UFC made a smart business move by shopping around instead of just accepting whatever Disney offered them. They found a partner willing to pay double and give fans a much better deal. This is how free market capitalism is supposed to work, rewarding companies that deliver value to customers.
The timing couldn’t be better for Paramount, which just completed its merger with Skydance Corporation. While other media giants struggle with woke politics and declining viewership, Paramount is investing in real entertainment that Americans actually want to watch. The UFC draws millions of patriotic fans who love competitive sports without the political lectures.
Disney and ESPN are learning the hard way that their stranglehold on sports broadcasting is over. When you focus more on pushing political agendas than serving customers, competitors will eat your lunch. The UFC deal shows that content creators have options beyond the liberal media establishment.
Select marquee UFC events will also air on regular CBS television, giving even more Americans access to premium sports content. This puts exciting fights back on free television where working families can enjoy them together. It’s a return to the days when major sporting events brought communities together.
The $1.1 billion per year deal proves that American sports entertainment is thriving despite what the mainstream media wants you to believe. Companies are willing to invest massive amounts because they know fans are hungry for authentic competition and excitement. This deal creates jobs and generates billions in economic activity.
Paramount’s bold move shows that conservative values of competition, customer service, and smart business decisions still win in America. While Disney focuses on woke programming that nobody watches, Paramount is giving people what they actually want. This UFC partnership could be the beginning of a major shift in how sports entertainment works in this country.
