Staff Reports
A pro-Trump Super PAC is stepping up its game with an impressive $100 million ad blitz aimed squarely at boosting the orange man’s chances in the 2024 campaign. The initiative, revealed in what’s been termed an “internal memo”—a fancy way of saying they sent a group email—will predominantly roll out before Labor Day in some of the most hotly contested swing states like Wisconsin, Michigan, Pennsylvania, Nevada, Arizona, Georgia, and North Carolina. If there were ever a time to remind voters why they should take a second look at Trump, it’s now.
MAGA, the group behind this mega-effort, knows what’s it’s doing. Their strategy will take aim at none other than Vice President Kamala Harris herself, focusing on her rather checkered record in office. Expect ads that will delve into her immigration policies—or as many would call it, the “open border rush”—and her time as a prosecutor. This is a woman whose past political decisions have been more slippery than a greased pig at a county fair.
Pro-Trump Super PAC aims to revitalize campaign with $100 million ad buy https://t.co/4Pyi6h8eiw
— Washington Examiner (@dcexaminer) August 13, 2024
What’s interesting, however, is the ambiguity surrounding how they’ll frame her time as a prosecutor. Will the ads paint her as too lenient on crime and letting criminals off the hook, or accuse her of locking up innocent people? It’s like they have two different pens that might just scribble nonsense depending on which way the wind blows. Such uncertainty is likely intentional; it gives them flexibility in messaging while reminding voters of Harris’s murky track record.
Funding must be flowing like a burst dam for MAGA. Since July 15, the day the Republican National Convention kicked off, they’ve captured the lion’s share of $120 million raised, keeping the spirit of the campaign alive among enthusiastic Trump supporters. In stark contrast, President Joe Biden and his allies saw a fundraising fountain erupt when he threw in the towel and endorsed Harris. Closing in on $200 million merely a week after, it’s almost as if money can’t buy love but sure can buy political airtime.
As the race heats up, the enthusiasm surrounding Harris’s campaign and her boosted coffers have created a perfect storm for Trump. No longer is the former President cruising on easy street; the race is shaping up to be a nail-biter. Polls show the two candidates edged closer than a roommate’s laundry basket on washing day. This means that all bets are off, and MAGA’s investment in targeted advertising could play a critical role in swaying tightly contested states back into the Trump camp. Two very different campaigns now find themselves neck-and-neck, making whatever happens next all the more riveting for the American political theater.
