In a small corner of North Carolina, a remarkable transformation is taking place at High Point University. This little college, often overlooked in the crowded landscape of higher education, has turned itself into a hotspot for wealthy students and their families. Thanks to its luxurious amenities and unique offerings, High Point University has seen a jaw-dropping increase in undergraduate enrollment, tripling its numbers over recent years. It’s a success story that has many schools taking note.
One of the standout features of High Point University is its on-campus steakhouse, where students can indulge in filet mignon once a week. But dining at this upscale establishment is about more than just a delicious meal. The servers at the steakhouse go above and beyond by coaching students on proper dining etiquette, body language, and even wardrobe choices. It’s a crash course in how to impress potential employers at those all-important job interviews that often occur over meals. Nothing says “I’ve got my life together” quite like knowing which fork to pick up first!
Beyond the dining experience, the university offers a plethora of luxurious amenities that appeal to those looking for a lavish college experience. Students can take a dip in one of the six heated outdoor pools or practice networking in an airline cabin replica. For those wishing to live large, there’s even the option of residing in a tiny home—yes, a 500 square foot abode—at a price tag of nearly $40,000 per year. It’s like living in a cozy little slice of paradise, provided students are willing to shell out the cash.
President Neo Cubain is proud of the school’s achievements and claims that half of Wall Street sends their children to High Point University. While some critics online dismiss the institution as a “glorified country club,” students and administrators assert that the university’s focus is squarely on preparing students for the real world. Cubain is firm in his stance that pampering isn’t on the agenda; instead, the mission is to ensure that graduates are well-acquainted with the professional landscape ahead of them.
In a world where many colleges are grappling with financial instability and declining enrollment, High Point University serves as a blueprint for success. By targeting a higher-end student base willing to pay full sticker price, the school has not only expanded its campus but also bolstered its finances. Interestingly, while nationwide about 32% of students receive Pell Grants aimed at lower-income families, only 11% of undergraduates at High Point are in that category. This further highlights the university’s trend toward attracting students from more affluent backgrounds, setting it apart in the competitive higher education arena.
As High Point University continues to grow and evolve, it raises important questions about the future of college education. Is the focus on luxury and high-end amenities truly beneficial to students? Or are schools like High Point redefining the college experience in a way that prioritizes preparation for the future? Either way, one thing is clear: High Point University is not just another academic institution—it’s a brand unto itself, crafting graduates who are ready to hit the ground running in the fast-paced world of business.



