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Americans tuned into the Super Bowl to see football and halftime entertainment, not a politicized spectacle that treats the American flag like a prop. What millions witnessed was less a celebration of our country and more a carefully staged grievance parade, with a split flag visual and choreography designed to provoke. If patriotism still matters, putting politics front and center on the nation’s biggest stage is an insult to working families who pay for these broadcasts.
Hundreds of viewers felt the same way and filed complaints after the show, citing crude gestures, explicit lyrical barbs, and what many rightly saw as an attempt to turn a unity moment into a personal vendetta. The performer used a platform built by fans and advertisers to air beef with a rival, hinting at allegations that later spilled into legal filings, while millions of children watched at home. Turning a family event into a forum for celebrity feuds and sensationalism is not art — it’s self-promotion at the public’s expense.
Worse still, an individual managed to smuggle a political protest onto the field by brandishing a controversial foreign flag during the performance, an act the NFL later said was not planned and has banned the person involved. That stunt only confirmed what many conservatives have been warning: the halftime stage is a vulnerable platform that can be hijacked to push foreign causes and divisive messaging. The league’s shrug and the producer’s denials don’t erase the reality that security and common sense failed the audience.
This outcome didn’t happen by accident. The NFL’s longstanding partnership with politically connected entertainment producers has handed gatekeepers of national moments to a few elite tastemakers who see such events as stages for ideology rather than shared national celebration. Corporate sponsors, music executives, and production companies appear more interested in signaling than in serving the fans who make the event possible. When our cultural institutions outsource their values, the results are predictable: alienation for millions of Americans who simply want to enjoy a game.
Conservatives should be blunt: enough. We are not powerless spectators to a ruling-class project that demeans the flag and weaponizes pop culture. Fans can and should vote with their wallets, pressure advertisers and the league, and demand clear standards that prioritize family-friendly, unifying entertainment over woke stunts. Organizing grassroots boycotts and supporting alternative events that celebrate American values will send a message corporate America cannot ignore.
This halftime show is a symptom of a larger rot — institutions that once bound communities together are now arenas for culture war experiments. Restoring those institutions will take more than outrage; it will take a concerted effort to prize unity, respect for national symbols, and accountability for those who abuse public stages. We should expect better from organizations that profit from our patriotism.
Hardworking Americans deserve halftime shows that lift us up, not teachable moments in political theater. If the NFL and its partners won’t honor that responsibility, fans must. Stand up, speak out, and reclaim our holidays from those who think the cost of attention is the soul of a nation.
