adminForbes sent a camera to Media Row at Super Bowl 60 and sat down with Robert Davari, the founder and CEO of Tixr, to spotlight a telling marketplace shift: his company is selling more Super Bowl weekend party tickets than actual game seats. That’s not just a clever headline — it’s a market truth that exposes where demand and value now live in live entertainment. Americans are voting with their wallets for experiences, and entrepreneurs like Davari are answering that call while legacy players lag behind.
Tixr wasn’t built as a charity or a PR stunt; it was built by technologists who hated the old, clunky ticketing systems and set out to modernize the industry with design-first commerce tools. Their platform bundles tickets, merch, travel and VIP access in ways that actually make sense for fans and promoters alike, turning one-off ticket sales into full-service commerce. This is the kind of private-sector ingenuity that reworks broken markets and gives consumers real choice.
Let’s be blunt: decades of cozy monopolies in ticketing produced a rotten system where fans paid more and got less. Tixr’s rise proves what conservatives have always argued — competition and innovation beat top-down control every time. When nimble startups are allowed to compete, consumers win and the market corrects the abuses of entrenched incumbents.
The fact that party and hospitality experiences outsold stadium seats around the Super Bowl is a red flag for the league and its partners who still think the only value is the seat in the stadium. Fans want curated evenings, access to athletes and entertainers, and worry-free hospitality — things a paper ticket next to a cramped seat can’t deliver. Companies that recognize this — and build systems to monetize it honestly — will flourish, while legacy gatekeepers scratch their heads and hike prices.
Meanwhile, big-picture problems remain: the Super Bowl ticket market is riddled with inflated secondary prices and packaged hospitality that can leave average fans out in the cold. The reporting on NFL pricing and third-party packages shows an ecosystem that has made the game itself a luxury for many while peripheral parties capture the profits. Don’t be surprised that innovative platforms are filling the gap; when the system is broken, entrepreneurs create alternatives.
If you’re a hardworking American who loves football and community, you should cheer for companies that expand access through better products and fairer commerce. Regulation that flat-lines competition or protects monopolies won’t help fans — it only protects the old incumbents who profited from scarcity. The answer is simple: back the innovators, demand transparency, and stop rewarding cronyism that prices ordinary citizens out of our own cultural moments.
Robert Davari and Tixr are a reminder that American enterprise still moves fast when given room to breathe. They didn’t wait for permission from regulators or media elites; they built a product fans wanted and watched the market respond. For conservatives who believe in opportunity, free markets, and the dignity of work, this is a welcome example of business solving problems the bureaucrats ignored.
!_
