Staff Reports
The Trump campaign has rolled out a new advertisement aimed at Kamala Harris, underscoring her significant role in the economic debacle known as Bidenomics. This ad isn’t just a casual jab; it’s an essential part of the conservative playbook in this election cycle. Harris, ever the enthusiastic cheerleader for the administration’s failing economic policies, provides plenty of fodder for this kind of critique. With her recent proposal for an utterly ridiculous economic agenda — one that even some friendly media outlets have labeled as outlandishly impractical — it’s crucial for the Trump campaign to highlight these absurdities.
Despite Harris’s relentless optimism about her misguided economic strategies, she faces a major backlash from voters across the country. The ongoing policy failures have evoked widespread dissatisfaction, and Harris has unambiguously supported Biden’s economic decisions time and again. Even if she tries to dodge questions on her alignment with him, her past comments and decisions speak volumes. The Donald Trump campaign is, rightly, seizing the opportunity to remind voters just how out of touch she is with everyday Americans who are struggling to make ends meet.
The Donald Trump campaign is up on TV in battleground states with this spot which hits Kamala Harris on the economy — pic.twitter.com/UeF2cRBC52
— Medium Buying (@MediumBuying) August 17, 2024
In a typical fashion, Harris’s campaign is throwing money at the electoral battle; to the tune of $370 million earmarked for television and digital advertising through the fall. This extravagant budget, which mirrors investments from political groups backing her, showcases a need for desperation rather than genuine excitement about their platform. The lion’s share of this funding is set aside for traditional media buys in battleground states, alongside a hefty digital marketing strategy targeting viewers across streaming platforms. This blitzkrieg of ads isn’t just about spreading a message; it’s an all-out attempt to drown out any dissenting voices.
However, financial firepower isn’t the only factor determining electoral success. Quality content must back up the quantity. The Trump campaign could benefit from emulating the effective strategies employed by Pennsylvania Senate candidate Dave McCormick’s advertising team. Utilizing Harris’s own words against her — a tried and true method — could turn the tide in the battleground states. Repackaging her outlandish claims into 30-second snippets would not only keep the message fresh but also expose her economic nonsense to a wider audience.
Harris has consistently portrayed her fiscal policies as beneficial to the American people, even to the point of claiming that her massive spending initiatives would actually reduce inflation. This disconnect from reality perfectly exemplifies her administration’s blunders, and the Trump campaign must capitalize on these ridiculous statements. By showcasing her own words, including her cheerful declarations of “Bidenomics,” the campaign can effectively undermine Harris’s credibility. It’s this kind of tactical play that could resonate with voters, reminding them that the economic challenges they face directly correlate with the leadership currently in power.
