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Los Angeles woke up this month to a political stunt that felt more like a wake-up call than entertainment: an AI-generated campaign video created by filmmaker Charles Curran and reposted by Spencer Pratt has blown up across social media, racking up millions of views and forcing the city’s political class to finally pay attention. Conservatives should cheer when outsiders use creativity and technology to fight back against a failing status quo, because real change rarely comes from inside the swamp.
Pratt’s approach is not polished Beltway politics — and that is precisely its strength. By leaning into short-form, viral content and the tools ordinary Americans use every day, his campaign has rewritten the playbook for local races and shown that the left’s control of big-city narratives can be broken. The national press nervously admits he could upend this race, which should be a sign that the establishment is finally being contested.
The ad itself pulls no punches, using AI-generated imagery to cast Mayor Karen Bass, Governor Gavin Newsom, and other elite figures as indifferent to the city’s collapse — flames over the Hollywood sign, lawlessness in the streets, and grotesque caricatures meant to shock voters awake. Whether you love the aesthetic or hate the spectacle, the ad does the one thing good political messaging must do: it makes people feel the stakes.
Make no mistake: Pratt is not a conventional politician. He announced his run on January 7, 2026, leaning into his personal experience as a wildfire survivor and making emergency response and public safety the backbone of his pitch to voters fed up with dysfunction. That personal stake gives his outrage authenticity and forces a conversation about accountability that career politicians have avoided for years.
Predictably, the same insiders who presided over decline are angrily denouncing the new tactics, with Mayor Bass condemning what she calls violent trends in political ads. Their outrage reveals less about propriety and more about panic: they fear a message that connects with everyday Angelenos who want streets cleaned up, fires fought, and neighborhoods returned to normal.
Conservatives should not flinch at grit or at savvy use of emerging technology; instead, we should adopt the battle-tested attitude that won political fights before the culture elites calcified their control. Deploying bold creative work, speaking plainly to working families, and refusing to be censored by media gatekeepers is how grassroots movements become governing movements.
The contest for Los Angeles is no longer an inside-the-Beltway sideshow — it is a referendum on competence, safety, and whether our cities belong to citizens or to a comfortable political class. Hardworking Angelenos deserve leaders who will use every tool available to restore order and protect liberty, and if Spencer Pratt’s AI-fueled insurgency shakes the system awake, conservatives should rally behind any campaign that puts people first.
