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Big media and Silicon Valley are rolling out the red carpet for another shiny AI promise, and Forbes just hosted Adobe’s Jared Carneson to sell it to creators as an unalloyed good. Carneson, who runs Adobe’s global social efforts, appeared in discussions about creators and AI at Cannes and in Forbes programming, telling a familiar story: AI accelerates content and levels the playing field.
Make no mistake: the technology is real and powerful—Adobe’s own research shows AI tools are helping creators scale and punch above their weight, with big percentages of creators saying AI accelerated their growth. Those numbers are used to justify a new tech-driven creative order where software, not craft, becomes the headline. While the gains for enterprising Americans are real, the corporate cheerleading around these findings deserves a skeptical eye.
Conservative Americans should cheer the creator who hustles in a free market, but we should not bow to the cult of centralized tech control. Adobe’s report even acknowledges that creators want to keep final creative say, which is a reassuring admission that human judgment still matters. If the final call gets ceded to opaque algorithms, we’ll lose the very voices that make American culture distinct and resilient.
There’s no contradiction in embracing tools and resisting domination: AI can be a tool to help an independent creator compete with deep-pocketed studios, but it can also be the instrument those same studios use to homogenize content and squeeze out competition. Adobe’s data suggests many creators feel empowered now, but the medium that empowers can quickly become the mechanism of control if gatekeepers consolidate influence. We should demand that empowerment means independence, not new forms of dependence.
This moment calls for conservative clarity: protect property, protect voice, and require transparency from the companies building these systems. That means insisting on clear disclosure of how generative models are trained, who owns the outputs, and safeguards against ideological gatekeeping—so creators can profit from their labor without surrendering their soul to a black box. If policymakers and watchdogs fail to act, the next decade could see creators turned into content cogs for platforms that answer to boardrooms, not the public.
American creators are the backbone of a vibrant culture and economy; they deserve every tool that helps them thrive, but not at the cost of their autonomy. Conservatives should champion responsible innovation that empowers the individual, not centralized tech fiefdoms that promise convenience and deliver control. Stand with creators who keep the final say, demand accountability from Adobe and other giants, and trust in the ingenuity of hardworking Americans to out-create any algorithm.
