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Amin Shaykho’s blunt advice from the Forbes Under 30 Summit landed like a wake-up call: put something on the FYP people literally can’t scroll past. He wasn’t offering empty influencer platitudes — he was talking strategy on a stage reserved for young disruptors and creators who turn attention into real opportunity.
Shaykho didn’t come to the podium as a pampered media figure but as the founder of Kadama, a tutoring marketplace that learned to speak the language of Gen Z on platforms most legacy institutions ignore. His team built a product that became a bridge from social feeds to real services, proving that hustle and innovation still win in America when you back bold ideas.
He illustrated the point with a simple, ridiculous stunt — a five-foot slushy cup inspired by a 7‑Eleven promo — that turned into a viral series of oversized food creations and millions of views. That’s the lesson: creativity married to timing and scale beats waiting for permission from gatekeepers who have long since outsourced culture to algorithms.
Let’s be clear about what that means for our country: attention is the most valuable currency and Big Tech trades on young people’s focus like it’s an endless resource. Conservatives should celebrate the ingenuity of creators who turn short-form entertainment into jobs and services, but we must not romanticize a system that mines our children’s attention for profit without accountability.
Kadama’s rise — from a campus startup to a national tutoring resource promoted on TikTok — shows how free enterprise can solve real problems when founders refuse to play by old rules. Turning viral moments into a business that helps students is the kind of American problem-solving we should encourage, not vilify.
If we want more of this, conservatives should push for policies that reward grit, protect childhood from exploitative algorithms, and promote community institutions that teach discipline and skill. Support creators who build useful things, demand transparency from platforms, and remember that patriotism includes standing up for the next generation’s ability to work hard, learn, and succeed.
