Future Forward, the super PAC devoted to promoting Vice President Kamala Harris, has come to the startling realization that endlessly bashing Donald Trump over his character isn’t winning them the votes they hoped for. In a recent email, the PAC revealed what many might call the obvious: labeling Trump a fascist is about as effective as trying to sell ice to an eskimo. Instead, they’ve decided it’s time to explore other, more palatable ways to charm voters as the campaign season heats up.
The email, sent out under the catchy title Doppler, boldly proclaimed that attacking Trump’s alleged fascism wasn’t yielding the desired results. Instead, Future Forward encouraged Democrats to focus on more uplifting messages that highlight the virtues of Harris’s agenda for the American people. Apparently, voters would rather hear about plans than be subjected to endless comparisons of Trump to historical tyrants. Who knew?
🤣Kamala’s Own Super PAC Goes Rogue On Campaign, Issues Stern Warninghttps://t.co/0M8uJSlCC3
— rcar (@car_done) October 30, 2024
Chauncey McLean, the president of Future Forward, weighed in on the situation, urging the media to avoid over-analyzing their findings. According to him, the real winning strategy is to connect Trump’s past behaviors to tangible consequences for voters. In other words, they’re suggesting that Harris might find more success if she frames her to-do list in contrast to Trump’s “enemies list,” as if that’s a winning tagline for the election. One can’t help but love the irony of a campaign focused on the accomplishments of its candidate instead of a relentless vendetta against the former president.
Adding fuel to the fire, John Kelly, who served as Trump’s chief of staff, recently threw his two cents into the mix. He climbed aboard the train of labeling Trump a fascist, according to his own interpretation of the term. Because clearly, a chief of staff with a penchant for political drama is the best arbiter of definition when it comes to complex ideologies. The term fascist was bandied about with a casualness that suggests it’s just another label in a politically charged game of tag.
Meanwhile, during a recent CNN town hall, Harris didn’t shy away from echoing the sentiment that Trump fits the fascist mold. Despite the apparent fruitlessness in her PAC’s attempts, she’s willing to double down, insisting that those who “know him best” are reliable sources on the subject. It’s stunning dedication to a losing message, especially as her campaign pours millions into ads that struggle to make even a modest impact. In an election climate driven by tangible results, asking people to take her word for it might prove to be a gamble of epic proportions. In the end, perhaps this rush to redefine strategy signifies that the Harris campaign needs more than just a catchy phrase; it needs a comprehensive plan that offers a vision beyond the shadow of her predecessor.