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Kohl’s Stock Tanks After Pushing LGBT Kidswear – Risky Business Move?

Kohl’s Clothing Retailer Takes a Hit in the Stock Market After Pushing LGBT Propaganda on Kids

For the third day in a row, Kohl’s clothing store saw their stock prices plummet as the retail outlet faced immense backlash over their marketing of LGBTQ+ products to children. One product, in particular, that caught the attention of concerned parents and shoppers were infant onesies decorated in the LGBTQ+ pride flag. Many are wondering: why is it necessary to push gender ideologies on children at such a young age?

Kohl’s wasn’t the only store to receive pushback for their propagandizing of children. Both Bud Light and Target have also faced boycotts for promoting the same dangerous messages. Bud Light lost over $15.7 billion in overall value after promoting transgender activist Dylan Mulvaney on their cans and viewers watched Modelo sales increase by nearly 10%. Meanwhile, Target, like Kohl’s, continues to market pride-themed merchandise at children and recently faced a downgrade in their outlook by financial institution JPMorgan.

The controversy revolving around Kohl’s started when the Twitter account “@EndWokeness” shed light on the clothing store’s pride-themed marketing directed towards children, including a shirt with a Mickey Mouse silhouette and the message “BELONG BELIEVE BE PROUD”. Since the campaign began, Kohl’s stock valuation has dropped by 13% and the company has seen their lowest stock prices since 2020.

It’s unclear why clothing stores such as Kohl’s would risk their reputations and business profits with these politically correct agendas. As these boycotts continue to chip away at these companies’ share prices, it’s time for the mainstream media to take a step back and think— are these marketing ploys really worth it?

Written by Staff Reports

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