Staff Reports
The countdown is on for the 2024 presidential election, and former President Donald Trump is cashing in big time. In September, Trump’s campaign reportedly brought in a staggering $160 million, positioning him for an aggressive offensive in the closing stages of the race. This impressive figure is bound to light a fire under his supporters and rattle his opponents, particularly in key swing states that can determine the outcome of the election.
Trump’s fundraising success isn’t just about the big bucks; it’s a grassroots phenomenon. A remarkable 96 percent of the contributions were under $200, meaning average Americans are fueling his campaign with their hard-earned money. The average donation hovered around $60, showing that many are willing to dip into their pockets to support Trump’s America First agenda. With a total of $283 million available for the final push, Trump’s campaign can expect to ramp up advertising efforts significantly.
🚨New: President Trump’s campaign has raised over $160M in September and currently has $283M cash on hand. pic.twitter.com/n1OWfhIA9v
— The Calvin Coolidge Project (@TheCalvinCooli1) October 3, 2024
While Team Trump celebrated a $30 million increase from August’s haul of $130 million, the elephant in the room remains the competition. Vice President Kamala Harris and her campaign, associated with the Biden Administration’s unpopularity, managed to rack up a shocking $361 million in the same timeframe. Yet, despite the disparity in cash flow, Trump’s supporters remain undeterred. Polls show a tight race, especially in those battleground states essential for electoral victory, with Trump boasting an edge in the Sun Belt and Harris creeping along in the Rust Belt.
The increasing ad buys involving major college football games highlight the campaign strategies at play as both sides attempt to capture the attention of millions of American viewers each weekend. Even with a fundraising gap compared to the Democrats, Trump’s team is adeptly navigating the political landscape, ensuring their messaging reaches voters where it matters most. This investment in media is crucial as both candidates battle fiercely for public opinion.
As October unfolds and the election looms closer, the spotlight will remain on how Trump utilizes his financial advantage. Despite being behind in terms of total donations compared to two years earlier, he seems to be rallying support among conservative voters eager to see a return to policies that put America first. With millions of small-dollar donations in his war chest, Trump demonstrates that the spirit of his campaign is alive and well, further solidifying the resolve of his base as they gear up for a fierce election cycle.
