Bud Light has faced criticism for choosing transgender activist Dylan Mulvaney as the spokesperson for their brand. After their "365 Days of Girlhood" campaign, the company defended their decision by stating that Mulvaney helps them connect with their audience in an authentic manner. However, conservative Twitter users have vehemently opposed the campaign, describing it as gender propaganda. Some have gone so far as to film themselves pouring cans of Bud Light down the drain. Despite this backlash, Mulvaney has been appointed as the new face of Bud Light, and the company has even released a special edition can in honor of his "365 days of girlhood".
Bud Light Issues Bizarre Response to Backlash against Pact with Transgender Dylan Mulvaneyhttps://t.co/X61vSKFyet
— The Daily Fetched (@DailyFetched) April 3, 2023
After facing criticism, an Anheuser-Busch representative informed Fox News that they collaborate with numerous influencers to establish genuine connections with diverse audiences with varying interests. The spokesperson clarified that the celebratory can was created as a gift to mark a personal achievement and is not intended for public sale.
— Brian Black (@USAFVet17) April 2, 2023
— Lil Missy🇺🇲 (@PaleRider_505) April 2, 2023
— M. Todd Trebony, MD FAAC (@doc_singing) April 3, 2023
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
— Oli London (@OliLondonTV) April 1, 2023
Bud Light's decision to appoint Dylan Mulvaney as their brand ambassador has been met with swift criticism from conservative commentators. John Cardillo questioned the rationale behind the selection, tweeting, "Who authorized @budlight to pick a male individual who dresses like a young girl as their new representative? Companies must stop following the ideas of their progressive creative teams and connect with their consumer demographics." Similarly, Robby Starbuck shared his disapproval on Twitter, stating, "It appears that @budlight's message to conservative families is: We promote and even celebrate the elimination of gender distinctions and values that you cherish. They've completely bought into the woke culture. Would you still buy their products?"
Bud Light's selection of Dylan Mulvaney as their brand ambassador has resulted in a significant error. This decision has led to the loss of a substantial portion of their customer base and has conveyed a message that they endorse gender propaganda while disregarding established gender roles. This decision not only disrespects conservative families, but it also contradicts the values that Bud Light has upheld for a long time. Companies should remain committed to their values and not be swayed by politically correct or woke culture. It is essential for companies to recognize that their customers are their most valuable asset and should be treated with respect and appreciation.