Former President Donald Trump recently took to his Truth Social account to call out Bud Light maker Anheuser-Busch over their partnership with a transgender influencer in the promotion of their top-selling brand. In a post that gained significant traction, Trump remarked that “Money does talk” and that the company has learned its lesson after losing billions of dollars in the wake of the scandal.
Trump Breaks His Silence On Anheuser-Busch Boycott With Three Simple Wordshttps://t.co/7QVrgRLty8
— 🇺🇸🇺🇸Josh Dunlap🇺🇲🇺🇲 ULTRA-MAGA (@JDunlap1974) May 9, 2023
The controversy erupted in early April when Bud Light sent transgender influencer Dylan Mulvaney a can with Mulvaney’s face on it, which was then promoted in a video featuring Mulvaney dressed as Holly Golightly from Breakfast at Tiffany’s. This move outraged the company’s blue-collar base, who reacted with fury. Celebrities like Kid Rock even fired an AR-15 at full cases of Bud Light while country singer Brantley Gilbert smashed a bottle of the beer on stage after it was thrown to him. The beer manufacturer promptly lost $5 billion in market capitalization, with former fans flocking to competitors like Miller and Coors.
President Trump also remarked that “it’s time to beat the Radical Left at their own game,” referring to the attempted boycotts and cancellations of himself and other conservative figures over the years. Ultimately, Bud Light’s Vice President of Marketing Alissa Heinerscheid was forced to take a leave of absence after defending her decision to partner with Mulvaney. Heinerscheid had attempted to update the beer’s image to appeal to “inclusive” beer drinkers and younger audiences alike, but the move proved disastrous.
In the end, Bud Light’s CEO Brendan Whitworth issued a meager apology, stating that he “never intended” for his company to become embroiled in America’s ongoing culture war over drag shows and transgender accommodations. The controversy also had an impact on the company’s distributors, with industry publications noting that many were “spooked” by the backlash. It’s clear that Anheuser-Busch has learned a valuable lesson, and hopefully, they will steer clear of future partnerships with divisive social justice warriors.