Anheuser-Busch, the parent company of Budweiser, has released a heavily patriotic ad in a desperate attempt to save their brand following their widely unpopular partnership with transgender TikTok personality Dylan Mulvaney. The ad features the iconic Budweiser Clydesdale horse galloping across American landmarks and has already garnered 39 million views on Twitter.
However, it appears that Anheuser-Busch is learning the hard way that “Go woke, go broke” is more than just a motto. Sales of Bud Light have plummeted and the company’s stock has tanked, dropping $5 billion in market cap. Anheuser-Busch CEO Brendan Whitworth has since released a statement claiming that they “never intended to be part of a discussion that divides people”.
It remains to be seen if the new ad will be enough to put out the fiery backlash, but many conservatives are not convinced. The ad’s narrator speaks of traditional values and being pro-America, yet fails to apologize for the controversy. One Twitter user declared he’d never drink A-B products again, citing their embrace of the trans agenda and glorifying someone looking for 15 minutes of fame by mocking women.
It is clear that Anheuser-Busch has a lot of work to do if they want to regain their reputation. Releasing a patriotic ad is not enough to make up for their mistakes; they must fire their marketing executives and take full responsibility for their actions. Conservatives have long been suspicious of companies that embrace the “woke” agenda and this incident only serves to further prove that “Go woke, go broke” is a lesson that must be taken seriously.