Staff Reports
Adidas has once again chosen to pander to the radical left by featuring a male model in their women’s swimsuit ad. The swimwear, part of their “Pride 2023” collection, has a male model parading around in a one-piece swimsuit meant for women.
'Grotesque': Critics Rip Adidas for Who the Company Chose to Model Its 'Pride 2023' Women's Swimsuit https://t.co/98npCqnPy6
— Townhall.com (@townhallcom) May 19, 2023
One cannot help but notice the bulge and chest hair visible on the model, which begs the question, why is Adidas pushing such a radical agenda? The description of the swimsuit states, “Let love be your legacy,” but why must a company alienate and disrespect their customers by featuring these types of ads?
Biological male models women’s swimsuit in @adidas new pride collection ad pic.twitter.com/MGgHVMpoRt
— Libs of TikTok (@libsoftiktok) May 17, 2023
I dont understand why companies are voluntarily doing this to themselves. They could have at least said the suit is "unisex", but they didn't because its about erasing women. Ever wondered why we hardly see this go the other way?
Women's swimsuits arent accessorized with a bulge https://t.co/ysHK8e5H9l
— Riley Gaines (@Riley_Gaines_) May 17, 2023
How would this be appealing to women? What woman would look at this and say, “Yes, this would look great on me…” pic.twitter.com/Gl3Z0V7OEB
— Liz Churchill (@liz_churchill9) May 17, 2023
How grotesque. @adidasoriginals
Another insult to women.
— Jo Marney (@_JoMarney) May 17, 2023
The company defended their decision, dubbing it a “celebration of self-expression, imagination, and the unwavering belief that love unites.” However, isn’t there a line to be drawn when it comes to selling products to consumers? It appears Adidas has chosen to disregard this concern.
Additionally, why must they draw attention to the LGBTQIA+ community in such a provocative and controversial way? The radical left seems to want to shove their agenda down our throats instead of finding common ground with the greater population.
In conclusion, Adidas has lost touch with their customers and chosen to promote radical agendas over respecting consumers’ values. It is time for consumers to hold companies like Adidas accountable and voice their opposition to these divisive tactics.
