According to the Wall Street Journal, Netflix is ending password sharing, which will test users and the streaming corporation. According to insiders, Netflix researchers identified password sharing as a major concern limiting memberships in 2019.
The corporation worried about how to fix the problem without upsetting customers. The coronavirus lockdowns increased subscribers, delaying the sharing review.
After losing subscribers, Netflix started cracking down on password sharing this year. According to attendees of a business conference outside Los Angeles earlier this year, co-CEO Reed Hastings informed senior executives that the pandemic-induced spike in subscribers had hidden the gravity of the password-sharing problem and that they had allowed it to continue on too long.
Netflix's measures to prohibit password sharing could damage the company's relationship with subscribers and anger customers, given there are many other streaming options.
In early December, Netflix Co-CEO Ted Sarandos told investors that he doesn't think customers are going to appreciate it at first.
The preceding is a summary of an article that originally appeared on Breitbart.